Information: Tour of Britain Cycle Race 12th September 2010

The Tour of Britain is coming to Burslem on 12 September. It is the biggest free-to-view event in Britain. 4am Sunday morning, starts – will be some disturbance – Swan Bank will have a presence, art exhibition at Post Office. Hope shops and cafes open. Last year they got 3-4,000 people – spectacular show. Port Vale will be involved. Hoping lots of people get involved. The Burslem show will last until about 12 and then will end in Hanley about 2pm. Map of route.

Burslem Tour of Britain flyer (PDF)

Please see attached important information regarding the Tour of Britain Cycle Race which is scheduled for 12th September 2010.   Of particular importance is key information regarding disruption for the local area and health safety arrangements for the event.

We at the Burslem Regeneration Company appreciate your support for this event and hope that you do not miss this exciting opportunity for Burslem Town.

We look forward to seeing you there. – Julian Read, Burslem Town Centre Manager

You may be aware that Stoke-on-Trent has secured the rights to host the start and finish of the second stage of The Tour of Britain, the UK’s largest professional cycle race.
Stage Two will start from Burslem Town Centre at 10:15 am, with supporting events starting from 8:00am. The race then makes its way through Staffordshire with cyclists arriving for an exciting finish between Hanley Town Hall and the offices of BBC Radio Stoke in Stoke-on-Trent City Centre at around 2:00 pm on the afternoon of Sunday 12th September.
I am sure that you realise the benefits that this race can bring to Stoke-on-Trent and the surrounding area. We are expecting several thousand extra visitors on the day of the race. The arrival of the race and the build up of the infrastructure for the finish line will mean that there will be some disruption to businesses and residents in the immediate vicinity of the start and finish and also on the route into the city on the day of the event.
To ensure the health and safety of the participants and spectators, the area immediately around the start line in Market Place, Burslem will be closed via a traffic order to all traffic from 00:01 to 3:00pm on the day of the race. Temporary arrangements for the day will also include restrictions in and around the Burslem area. Please see the document with this letter for full details of all traffic orders and parking restrictions.
Full details are available on
I am aware this will interfere with your daily routine and I appreciate your understanding and support on this matter.
Public transport will be fully operational but some journeys will take slightly longer due to rerouting. Where bus stops are to be suspended during the day notification will be given at the stop a number of days prior to the event.
Once the race is complete, the organisers will commence the breakdown of the start and finish area as quickly as possible and the road closures will be lifted as soon as it is safe to do so and should be fully clear by 1:30pm in the Burslem area. We are aware that this will affect access for business and residents on the day, but hope that you can plan accordingly for this one day, which will bring so many benefits to the city as a whole.
Every effort will be made to minimise disruption to homes and businesses, but you can also play your part by planning for deliveries to be scheduled outside of the day of the race. If you have an essential need to enter or leave the affected area within the timing of the closures, please contact Richard Radcliffe at or T: 01782 236423 or M: 07748 147 615 at the City Council who will liaise with The Tour of Britain organisers accordingly.
I hope you can support what we all hope will be a very special day for Burslem and Stoke-on-Trent. If you have any general queries, or if you would like to explore ways in which you and your business can get involved with the race, please do not hesitate to contact Richard Radcliffe,  2010 Programme Manager,  Stoke-on-Trent City Council.
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